A Simple Key For ad exchange Unveiled
A Simple Key For ad exchange Unveiled
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Do they specialize in a certain vertical? As an illustration, Criteo normally offers with advertisers in ecommerce, though other ad exchanges concentration more on massive media brands or other niches.
提供了较安全的投放环境：广告网络在采购媒体资源时往往选择比较高质量的网站资源，从而比较能保证投放环境的安全性，这个对品牌广告主来说至关重要。
GumGum calls by itself a “contextual intelligence” business. Only, Therefore it utilizes the knowledge on your internet site — i.e. the specific articles of the blog put up, graphic, or video — to provide extremely qualified advertisements for your viewers.
AdStream, to empower you to definitely Display screen higher-top quality video clip adverts on your internet site, which adds benefit to end users and supplies an extra source of revenue. This could maximize earnings by 23%.
Publishers in programmatic promoting rely upon SSPs to manage, promote, and optimize their electronic advertisement stock.
Publishers also achieve use of a significant pool of potential buyers to market their ad space more efficiently.
An open advertisement exchange provides transparency and suppleness, However they may additionally entice very low-excellent targeted traffic and fraudulent actions.
提供更好的人群购买功能：广告交易平台实现的是针对每个展示机会的实时竞价，对每个展示机会都可以提供观众的一些相关信息，譬如网页类别，行为属性等等，这些可以作为广告主出价的基础，从而真正实现以人为本。
You’ll want to control the admin affiliated with Every single exchange. For illustration, you’ll need to aggregate invoices from Each and every SSP and check for late payments.
A chosen advert exchange, or a desired deal, introduces a far more customized approach to getting and marketing advert stock. Publishers can provide advert Area to favored advertisers at a prearranged set price tag.
Such a advertisement exchange features publishers an opportunity to offer digital advertisement stock to distinct advertisers, following rate negotiations involving the functions.
Advert exchanges serve as platforms for advertisers to order advert inventory across many Internet sites and purposes. Meanwhile, publishers can leverage advertisement exchanges to offer their advert House to a vast pool of potential advertisers.
The many benefits of open up ad exchanges include gaining publicity to the broad selection of prospective customers and having check here an even better perception of Management about pricing.
The precursor of Xandr is AppNexus, a cloud-dependent computer software System that enables and optimizes programmatic promoting. In 2018, AppNexus was acquired by AT&T and place under the Xandr division, performing as being a movie marketing Market.